Archives for category: Advertising

I just had the great pleasure of delivering this talk on systems based thinking at The Wharton Web Conference. I am leaving Philly with lots of ideas about what I want to write and speak about next based on the comments and questions from the audience.

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Oh yea, and I got to meet Steve Wozniak!

Here are the slides from my talk at Interaction 12 in Dublin. If this content resonates with you, feel free to download and use my deck to teach these principles to others (and please drop me a tweet to tell me how it went)
Also, for those interested: I plan to have the matching poster out by IA Summit time. So stay tuned for news on that.

“Oh, what a void there is in things.” – Aulus Persius Flaccus

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I was recently asked to give a talk to the students of the Miami Ad School who are spending their semester at Draftfcb. My aim with my hour with them was to explain how user experience planning made it into the agency world and why creatives should care.

“Are you running away from something or towards something?”

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“Force is all-conquering, but its victories are short-lived.” – Abraham Lincoln

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Design Systems, Not Stuff

“I must create a system or be enslaved by another man’s” – William Blake

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Separate the Needles from the Haystack

“Three Rules of Work: Out of clutter find simplicity; From discord find harmony; In the middle of difficulty lies opportunity.” – Albert Einstein

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It has been an epic-double-rainbow kind of year for the UX planning team at Draftfcb. We have completed over 40 projects for 25+ brands. We have had the privilege of working on some of the most exciting and interesting projects within a large global agency. Some of them never see the light of day, but I find that the constant pitch keeps me on my toes and if nothing else keeps me from becoming too attached to my work.

Reflecting on this past year, I think the most important thing to note is that UX planning has significantly affected the culture of a 1400 person agency to include User Experience principles as part of their core values. It has been an experience of a lifetime to have an opportunity to watch, learn, grow, think and mold this new agency role. And when going through a process like this, it is best to do it surrounded by people cheering you on.

At Draftfcb, every day is like a marathon – complete with the people screaming your name and throwing yellow Gatorade in your face. In a good way, I swear.

The outlook for UX planning at Draftfcb for 2010 has me literally pacing with excitement. Lots more work actually getting produced, more transparency into our process and of course (many) new additions to the team — the first of whom I am dying to introduce you to.

Till then, Happy Holid-IAs – Here’s to a productive and Happy 2011.

Design with, not for: Everyone sees things differently.

Coming together is a beginning. Keeping together is progress. Working together is success. – Henry Ford

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