I was recently asked to give a talk to the students of the Miami Ad School who are spending their semester at Draftfcb. My aim with my hour with them was to explain how user experience planning made it into the agency world and why creatives should care.
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This is an amazing presentation, thanks for sharing. Best of luck to you and your new life in NYC!
As one of the students I can attest, she did an awesome job!
[...] Und passend zum letzten Tipp (Business Model), hier ein Hinweis aus meinem Resort, dem Interace und Interaction Design. Abby Covert beschreibt in handwerklicher Weise (nämlich komplett gescribbelt) wie User Experience Design klassische Design-Bereiche unterstützen kann. WTF? Read that first: http://abbytheia.wordpress.com/2011/05/11/wtf-wireframe-that-first/. [...]
Great presentation. Had to share it with everyone I know in this field. It does a wonderful job of explaining what we do as well as some additional humor – which is always good.
Just sent this to my entire team! Glad to know others feel the way we do